Week 4 EOC

The difference between marketing and advertising is actually very simple. Even though people may confuse the two and what their used for quite often. One of the characters off of the television show Mad Man said it Best, “Advertising is about Happiness”. Which I completely agree with him, advertising is about getting new customers and keeping the old ones. Advertising is supposed to be pleasing for the customer, when marketing is more about planning how to get that point across. The best definition of marketing and advertising I could find was from this site: http://www.webpronews.com/topnews/2004/12/20/whats-the-difference-between-marketing-and-advertising. This article and definitions were written by the Marketing Basics team on web pro news.
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non- personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
As you can see there really is a big difference, however the both do go hand in hand. It’s almost like you can’t have one without the other. You can have a great marketing plan but if it doesn’t come together correctly to advertise good enough to get the customer base your going for then the marketing was pointless. Same goes for the advertising, you can advertise something all day long but if it doesn’t have the right marketing strategies behind it then it won’t succeed and won’t get your company the business or customer base you were trying to reach. It would be basically a waste, it would be like advertising coupons for Tiffany’s. It’s not needed for one but to market that, I think would be kind of hard.